Tuesday, November 6, 2007

Bad decision

So you have this amazing - AMAZING - cover, and it could well pretty much double your sales for an issue, plus boost the generally flagging magazine market. I mean, I like Kylie, but i'm not the hugest fan in any way, but I still bought the issue.
But what do they do to taht wonderful cover? Bag it and have the actual final cover (on the bag) feature promo for the Q Awards, and pics of jonathan ross and Kylie looking like an old fuddy-duddy. Stuuuupid!!! A head should roll for that decision.


Andrew James said...

Perhaps it was the old 't-shirt the looks like boobs' angle that lead to the bagging.

Andrew James said...

that, even

JamieB said...

Is it maybe going to sell abroad without the bag?